Image optimization and on page SEO are the most important aspects of search engine optimization. Images can provide you a great amount of traffic from image searches in google and other search engines. When used in the perfect manner, they transmit your message in no time and when they are inappropriate they spoil the rest of the page content as well; optimizing images for SEO is a must to get the best out of them! Let’s check on a few Image optimization tips for SEO.
- Using relevant images is the simplest and the most crucial among the Image optimization tips for SEO. Don’t use images that don’t completely relate to the context of the web page or the website or the brand
- Image alt text is the text shown in place of the image which may not have loaded on time due to various reasons. Search engines are generally blind to images and can read just texts so missing out on including the image alt text is a huge blow to your search engine ranking. Image alt text tells the search engine on your web page context or the image context so make them crisp, meaningful, and search engine friendly. Don’t push your keywords, too heavy to digest, into the image alt text; seo–friendly alt-text for images is a must.
- Google panda update forces your webpage to load in no time else your site ranking is at stake. Having huge images results in slower page load. Be smart to relevant tools like one from yahoo, if you aren’t confident to put up a great yet light image! You may want to check on a few online image compressors here?
- Google image search, when targeted as a source for your website traffic, it’s important you understand that there are two different views on image hosting. The factors for picking images for image search is hidden say some sources and some say images hosted on the same domain as the text are given more preference. Next under Image optimization tips for SEO is image title; it matters a lot for SEO. Default titles are to be avoided at any cost; file names should be describing the image and keywords in the name should be separated by hyphen
- When images are considered for linking, never link them directly, rather use their anchor text for the same; This is more effective.
- Use an SEO friendly simple powerful title tag; this tag acts as tooltips when hovered over the image.
- Image description should be user-friendly in simple English. Keep away from technical jargon.
- Use model number or serial number or version number in the image alt text where applicable. Alt tags for images, that are purely for design sake with no purpose, are penalized for too-huge-to-accommodate optimization! They must be turned into CSS and not be in HTML, else make the alt tag empty. Beware.
- Commonly recommended image formats are gif, png, and JPEG; stick to one of them. JPEG is supported all over and gives light sized images. Gif images sit well on transparent background hence suited for pictures like logos, and page elements. The specialty of png images is they store a short image description to aid search engines to recognize the images; these are of better color styles so suited for such contexts.
- Thumbnails should be small and away from the main pictures. Photoshop, picMonkey or other online editors may help.
- It’s not a good practice to choose third parties for image hosting as you have no clue why something detrimental happens to the party and consequentially to your images.
- Link your images to social media for expanding the customer base; Pinterest is one of them. Tools like image shark do the job of allowing users to share images from your site; Facebook, Pinterest, and twitter are a few supported by image shark.
- Don’t miss to check out the web giant google guidelines on image publishing.
That’s fairly a huge number of tactics on image optimization tips for SEO we believe. Expert advice and full assistance on image optimization and more from QeAgency is always available if you require help. Ask us now!