Ecommerce keyword research is one of the most important aspects of SEO campaigns and when implemented perfectly, generates an enormous organic traffic and sales! With the introduction of Hummingbird in 2013, Google now strikes the perfect balance between a user’s intent (behind using the search words), the actual meaning of the search words typed in the search engine and the relation between both; conversational search or semantic search is the heart of this algorithm. It’s expected of businesses to find out the daily usage words related to the main keyword and use them in the site content, in order to get identified!
Different types of keywords to understand eCommerce keyword research better.
- Head keywords are those single worded keywords plainly mentioning the name of an item or the action associated with some random item which is not a part of the keyword. Watch, tee, jewelry, snack and so are examples of head keywords. They don’t give any conversion on their own. They don’t even convey if the user is looking forward to buying the item or surf on it generally or by mistake stumbled on the search!
- Body keywords are those 2-3 worded keywords more meaningful compared to headwords. Men’s watch, today’s deals, Holliday offers are a few examples. They draw more searches and contribute to conversions much better.
- Long tail keywords are those most detailed phrases, the most important in eCommerce keywords list, conveying the complete meaning of what’s being searched and hence match almost all the searchers’ intent. Single long tail keywords may contribute less but a combination of more than one, when implemented perfectly, marks the highest possible conversion for you in your niche. The best image creation tool online, where do I go for website building services are a few examples.
ECommerce Keyword research should have focused on finding all the long tail and body keywords possible for your store. Finding these online shopping keywords is the most important chapter of eCommerce SEO guide. Let’s go through stepwise,
- Figure out who your target audience and customers are, understand the and find out their search intent. To do this, talk to your customers (unhappy and happy ones), talk to the prospects or potential buyers and reach out to your complete network of family and friends. Give them incentives and rewards so they choose to work with you. You can seek the help of a few websites built for this purpose of reaching out to people to gather opinion. Ask them general questions before you move specific to your eCommerce intent. Now create your customer persona from all the information gathered.
- Next, extract your keywords from them. Talk to them via interviews, emails recorded support calls and check the customer comments on social media and other forums. Once you gather the list of keywords from all these sources, split the sources into groups of varying preferences and perspectives.
- This grouping is to create a brainstorming session to get more keywords and filter the ones received.
- Split the keywords into further groups to form different combinations of them from different people perspective, based on the customer persona framed
- Perform mind mapping to organize the keywords
- Next, login to your Google Adwords account and navigate to keyword planner.
- Pick up the keywords long-tailed, with less competition and more volume of search
- Pick up the keywords from google autosuggestion in the browser. Frame more on the basis. There’s a tool UberSuggest helping out in this regard
- Next, get into google analytics site search. Pick up the keywords used by visitors already in the search engines
- Now you end up getting this list of keywords for which you intend to rank in SERPs
- From search queries in google webmaster tools, you got to find those rare or unknown keywords from which you would get a lot of organic traffic, though you may not appear in first 1-2 SERPs.
- Use the tool Google Correlate to find the keywords for semantic search.
- Pick up your keywords from the world’s largest ranking encyclopedia website Wikipedia.
- Find your keywords from the online retailer giant Amazon, one of the well-known question and answer forum Quora, and SEOquake.
- Filter the huge list of keywords based on low search volume, unrelated to your store and having a high completion. Finalize on those keywords relevant, specific, and having a low competition and a high search volume. Use Google Trends for help
- Finalize on that high traffic and high revenue best keywords for your eCommerce store in the following categories: Buy now keywords, product keywords, detailing keywords, navigation keywords, and call to action keywords.
This seems like research on finding keywords for online shopping website is an extremely high time-consuming task. Isn’t it? But be sure, it’s totally worth! Reach out to us if you have any questions or need an assistance in finding out those high ranking keywords for you! Take time to check our blog site for more valuable information in the regard.